ACM Milan x PUMA at rebel Sport
GOOD THINKING
Retail activations work best when they give people a reason to stop. Combining hospitality with interactive campaign elements transforms passing foot traffic into genuine brand engagement.
ACM Milan x PUMA at rebel Sport | Italian-Inspired Retail Activation
A custom coffee cart experience celebrating one of football's most iconic clubs.
When PUMA launched its ACM Milan campaign at rebel Sport in Westfield Carousel, Good Perth was engaged by the campaign agency to deliver a hospitality experience that reflected the energy and heritage of one of football's most recognisable clubs.
With only a short lead time, our team created an Italian-inspired activation centred around premium coffee, fresh sweet cannoli and bold custom branding. Positioned at the front of the store, the activation encouraged shoppers to pause, engage with the campaign and experience the launch in a memorable way.
What We Delivered
Custom branded coffee cart
Custom branded service plinths
Custom branded coffee cups
Fresh sweet cannoli
Professional hospitality staff dressed in official ACM Milan apparel
Menu signage
Premium floral styling
Full setup, service and pack-down
The wider activation also featured large-format campaign signage, floor graphics and an interactive letterbox where visitors could post a message back to Milan for the chance to win tickets to the game. Together, these elements created a high-impact retail experience that drew attention from passing shoppers throughout the centre.
The Outcome
Across the two-day activation, our team served more than 300 barista-made coffees and 400 sweet cannoli to shoppers visiting rebel Sport.
The bold campaign styling, premium hospitality and authentic Italian theme created an activation that naturally attracted attention from the shopping centre concourse. Customers were welcomed into the experience with complimentary refreshments while discovering the ACM Milan campaign, creating a retail moment that felt engaging, generous and unmistakably on brand.
