MECCA | Perth Flagship Store Opening
Retail Activation | Custom Branded Coffee Cart + Ice Pop Experience | Perth CBD
good thinking
A flagship opening deserves more than a first impression.
Retail launches are an opportunity to turn foot traffic into genuine brand engagement. By bringing hospitality into the customer experience, brands can create moments that extend beyond the store itself — giving people another reason to stop, interact and remember the occasion.
For MECCA's Perth flagship opening, that meant taking two familiar offerings and making them unmistakably MECCA. From the branded coffee cart to the custom lip-shaped ice pop drip boards, the smallest details helped carry the brand into the hands of its customers.
The result was a high-energy retail activation that complemented the excitement of opening day, supported a major new store launch and demonstrated how custom-branded hospitality can become part of a much bigger brand moment.
Create a high-impact hospitality experience to support the launch of MECCA's new Perth flagship store, engaging customers and bringing the brand's personality into the surrounding Murray Street shopping precinct.
The activation needed to reflect MECCA's distinctive visual identity while supporting a busy opening-day environment, with large crowds, significant foot traffic and a high-profile ribbon-cutting celebration.
What We Delivered
Opening-day retail activation at MECCA's Perth CBD flagship store
Fully custom-branded Good Perth coffee cart and canopy
Branded ice pop freezer and service station
Barista-made coffee served in custom MECCA takeaway cups
Locally made ice pops served throughout the event
Bespoke MECCA lip-shaped ice pop drip boards
Coordinated branding across carts, packaging and service details
Dedicated hospitality staff for both experiences
CBD event logistics, setup, service and pack-down
The Experience
From the early morning queues to the official ribbon cutting, Murray Street was buzzing with anticipation.
Our coffee cart and ice pop station were positioned outside the new store, creating two distinct hospitality moments for customers and passing foot traffic. Both were dressed in MECCA's iconic branding, making the activation immediately recognisable within the busy CBD setting.
The ice pops introduced a playful element to the service. Each was presented with a custom-cut lip-shaped drip board, turning a familiar summer treat into a small but memorable brand interaction. It was a detail that guests could carry with them, extending the visual presence of the activation beyond our carts.
With media, influencers and the wider Perth community capturing the opening, the combination of bold branding, thoughtful packaging and complimentary hospitality helped bring the launch experience into the street.
The Outcome
Across the opening day, Good Perth served approximately 600 complimentary treats, supporting the steady flow of visitors arriving to experience MECCA's new flagship store.
The activation demonstrated how two different hospitality offerings could work together under one cohesive brand identity, creating multiple opportunities for customer interaction without competing with the main event.
Following the launch, MECCA has since approached Good Perth for further activations, continuing the relationship beyond this opening-day celebration.
